Refractional
One identity, stretched across a product, a site, and a sales deck
Three teams had been drawing the same brand three different ways. None of them was wrong; none of them matched.
- +52%
- Brand recall
- 3 wks
- To full rollout
- +19%
- Demo requests
The problem
The wordmark had four live variants, the palette had drifted to eleven greys, and the deck template was a copy of a copy.
What we changed
We rebuilt the identity around a small, strict core — one mark, six colours, two typefaces — and then documented the parts that had always been improvised.
The site was redrawn on the new system rather than retrofitted, which is why the rollout took weeks rather than a quarter.
Where it landed
Every surface now comes from one file. The sales team stopped rebuilding slides, which was the change they noticed first.
Whether you are launching a new product or refreshing your identity, we are ready to help turn ideas into meaningful outcomes.
You will be assisted by :
Adrian Volkov
Chief Product Officer
- Creative thinking behind products
- Fast launch for great outcomes
Ready to build
Your Brand.
2 spots left for July